14/09/12….Thame business has ‘Blueprint’ for better rankings

?THE web is the 21st century?s shop window and a company’s position in the search rankings on, what is these days the virtual high street, determines your success.? So says Sue Downhill, of STW Search & Marketing Ltd in Thame, one of the town?s thriving and innovative digital agencies.

STW have a new website tool called Blueprint which draws content from a company?s website, so that longer search phrases lead visitors to their site, helping businesses compete online for that coveted Google #1 slot.

Blueprint is the basis for a website that draws on content already available to the business. It enables the business to compete online even in the most competitive industries.

Two businesses in Thame have been suitably impressed and have recently signed up with STW to take advantage of Blueprint. Both Thame Service Station and Anna McDonald Bridal Gallery have recently had Blueprint websites built to show off their wares. They are both already seeing increased traffic as a result.

In Anna’s business it is difficult to get visits from people searching for ?wedding dresses? because so many other companies are competing online for the Google #1 slot for that short phrase. What Blueprint is able to do is to compete strongly for longer search phrases like ?Ivory Organza Wedding Dresses With Chapel Length Train?. This phrase hit the number one slot on page one within two weeks of going live along with many other descriptive phrases.

Sue Downhill, who is STW?s technical director, says: ?We are very pleased to be able to offer Blueprint to help our fellow businesses in the local area. It represents the next step in SEO and will be successful for both large enterprises and suitable SME?s. We really believe it will increase online traffic and as a result increase sales.”

PHTOTO: Anna McDonald (Left) Sue Downhill of STW (centre) and Karl White (Thame Service Station) right